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Planning
and implementation of the L2M program is centered around a series
of key Workshops which combine analysis/diagnostics, ideas and planning,
and the beginning of ongoing collaborations which characterize a
successful, internally-sustained L2M initiative. Workshops are typically
hosted by the client’s assigned project lead(s), are facilitated
by EVP staff,and make use of EVP’s extensive tool kit to help participants
achieve high-quality, actionable results in a time-efficient manner.
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Overview.
This focus of this workshop is to demonstrate the need, benefits
and strategic value of a Lab to Market Program. It is designed
to obtain executive commitment commensurate with the opportunity
or threat to the institution, including appropriate commitments
of personal time and resources. This workshop will establish the
needs, benefits, issues and challenges confronting the institution
in its efforts to deliver on the mission and goals of its research
program. The Lab to Market process begins in research and is only
as effective as it supports the research mission. |
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Overview.
The focus is on introducing the Best Practices Framework for the
Lab to Market Process. Participants conduct self assessments,
peer reviews, and issue definition & analysis, in arriving
at a baseline to measure future improvement efforts. Sets of “best
actions” are developed for execution. This workshop will be invaluable
in communicating the importance of a responsive Lab to Market
Program, identifying institutional barriers and constraints, and
building a team committed to move forward. |
| Overview.
This workshop investigates, inventories and assesses the potential
value of an institution’s Intellectual Property and assets. Assets
are classified and ranked using contemporary portfolio management
practices base on individual Asset Valuations. This workshop will
define the “Best Few” Opportunities that are the most attractive
to successfully launch the Lab to Market Program. The Best Opportunity
will be selected to demonstrate the value of the Innovation, Venture,
Business Value and Go to Market Workshops. |
| Overview.
This workshop focuses on the importance of innovative thinking
and action in the Lab to Market Process. The attributes of successful
people and innovators are explored with the aim of unlocking innovation’s
five secrets. Innovation workshops will be critical to bring together
research investigators, portfolio managers, entrepreneurs and
other stakeholders to demonstrate the value of an innovation in
terms of its research goals, value impact and commercial viability.
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| Overview.
This workshop is to develop an investment strategy and plan to
mitigate risk by better managing investment information. Ideal
investment guidelines for selected market segments are mapped
to the research program assets to support asset placement decisions.
This workshop provides the focal point for an institution to better
manage its intellectual properties by clearly stating investment
policies, guidelines, process requirements, performance metrics,
and clearly delineated roles & responsibilities. |
| Overview.
This workshop assesses the potential commercial and investment
value of a selected asset. EVP’s Venture Assessment Guide addresses
a comprehensive set of issues, factors and questions related to
the commercial viability of a proposed investment. The Venture
Playbook encapsulates the investment guidelines to map the proposed
asset/venture against the “ideal” investment as outlined in the
Investment Strategy & Plan. The Venture Playbook is ideal
for presenting a venture to investors and calculating accretion
scenarios. |
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Overview
This goal of this workshop is to assess and quantify the value associated
with a research innovation in terms of how it is packaged in a value
proposition. The Laws of Value that govern how markets and consumers
view value are examined and used to measure the value of an innovation.
This workshop is invaluable in understanding the overall value associated
with a research innovation, the preferred pricing structure, the
appropriate business model, and the crafting of a responsive and
compelling value proposition. |
| Overview.
This focus of this workshop is initiating the sales and marketing
strategy with a primary goal on building profitable and sustainable
revenue streams. Target customers are selected, business needs
are assessed, relationship strategies are evaluated and sales
plans executed. A Customer Playbook is prepared to communicate
and demonstrate the value of a product or service to a prospective
customer to affect a sale. Achieving early sales success makes
the value of the Best Opportunity that much more attractive. |