Click image
to enlarge |
Identifying
the “Best Few” opportunities requires a selective process whereby
the assets are identified, inventoried and a valuation is made
as to their potential for creating value. There are several “selectivity”
measures that we employ in this process. The first is a “market
map” that defines the prevailing market landscape and value situation.
Such beforehand knowledge is critical to have an idea of what
assets will have value. We call this process “Focused Discovery.”
The second selectivity measure is the Asset Valuation Workbook
which walks the analyst through a series of questions to assess
the value of a particular asset or opportunity. The “Ideal” investment
guidelines are embedded in this tool so that the analyst can assess
the risks, consider license vs venture strategies, assess the
change in the value mix, take a snapshot of the market value situation,
and reach a decision on what actions to pursue.
The results of the individual asset assessments populate the portfolio
management workbook that highlights the “Best Few” opportunities
among the other assets in the group. A series of scenarios is
supported by a number of analytical charts to support a “Go/No
Go” decision. |