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A
critical, but often overlooked, aspect of the Lab
to Market process is how it can be used as a competitive lever to
increase and protect research funding. In many instances, the value
of a particular research program or project is not fully defined or
expressed in terms that appeal to the funding sponsor or customer. EVP’s
approach to defining all of the components of value,whether they be
economic or social, provide a sound basis to prepare and advance value
propositions that are solid in their merits, technical approach and
likelihood that they will achieve the goals of the research project.
This
process is essential to provide research sponsors and commercial customers
with the confidence that the institution has the professional and scientific
capabilities to support a strategic or long term funding commitment.A
funding analysis is useful to determine what research or customer segments
offer the greatest potential for funding commitments, and provide a
strategic outlook on future funding needs so that programs
can be put in place to achieve them.
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