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Our
approach evaluates the overall value impact of the customer problem
that will be the basis of the business’s value proposition. More
specifically, the Market Map Workbook assists the analyst in defining
the problem, and measuring its impact using proven and contemporary
value management techniques that are based on the Seven Laws of Value
Management. 1) Follow the Money…Always Know How Much Value is in Play! 2) A Relevant Customer Value Definition...Value Is the Sum Total of Future Benefits to Be Realized! 3) Perception Is Reality! ...Make Value Clear and Convincing or Suffer the Consequences! 4) The Iron Law of Value ...“In the Absence of a Compelling Value Statement, Price Always Becomes the Ultimate Determinant of Value!” 5) All Value is at Risk! ….There Is No Risk Without Value! 6) Change the Value Mix...Understand and Manage all Components of Value! 7) Manage Value Expectations...Set and Manage Expectations or Someone Else Will! |
