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The
decision to start a business should be based on a solid value
foundation. As such, our process yields a Problem Scorecard that
defines the overall prevalence vs the relevance of the problem
(or customer need) for which the business is being established.
This approach permits the analyst to determine the amount of capital
that is likely to come into the market, the type of players, the
preferred business models, the market adoption scenarios, the
potential market demand, and the most advantageous channel strategies
(i.e. direct vs indirect, push or pull sales strategies). Our tools also evaluate the business model that will be used to deliver the products and services to fulfill the value proposition. Additionally, we look at the proposed venture’s ability to compete on such items as ability to innovate, management and leadership, business operations and its ability to sustain growth. Moreover, we focus on team building as part of the business planning process. Has this management team worked together before? Do they have a track record? How likely will the success of this business be on the management team? |
