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This step is often referred to as “asset archaeology” in that most assets of an organization are unknown or are not supported by an accurate inventory of property records. Thus, the approach taken to identify assets must be taken with deliberate care and well thought out strategies so as to avoid costly documentation efforts that do little more that churn the organization. We have found that the best approaches are ones that provide incentives to the individual researchers to bring forward their ideas, inventions and innovations. As such, we have successfully established “Innovation” programs that actually pay for innovative ideas and inventions. This approach actually costs less when compared to how most organizations go about identifying their “best few” opportunities.

We conduct a series of Opportunity Workshops with the key innovators to assess the opportunity and determine potential actions. Participating in the Opportunity Workshops are a balanced team of scientific, business, marketing, legal and technical personnel. Asset Profile and Valuation Workbooks is prepared by the team to develop a discrete asset management plan for each identified asset.

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